Press releases are a tool to increase awareness about your Brigade. Use this template to create one for your upcoming Brigade.
Press releases are a tool to generate awareness and increase interest in your Brigade. They allow you to communicate important details in a standardized format that is easy for media outlets to pick up and publish. When drafting a press release, include key facts - what, when, where, who, why - as well as a compelling call to action.
The more outlets you can get your press release in front of, the better your chances are to reach potential volunteers and donors.
Distribute the press release as widely as possible. Start by sharing it with your university's student newspaper and communications team. They can help amplify your message to the campus community. Additionally, send it to your local and state news outlets. Media contacts are often looking for stories, and a well-written press release makes it easy for them to cover your Brigade.
How to create a press release for your Brigade:
- Make a copy of the Brigade Press Release Template
- Customize the document with key details for your specific program
- Send the press release to your university, local, and state news outlets
See press releases in action: